All posts in Singles in America

Match releases LGBTQ in America

The LGBTQ community’s voice is growing louder by the day. With so many monumental strides made for this group over the past few years, their perspective on just about everything is becoming more and more vital. All of this is why Match is proud to announce that we put together the largest, most comprehensive study of LGBTQ singles in America, and now we get to share the results with you! Read more…

RHONY’s Carole Radziwill and Dr. Helen Fisher Talk #SinglesinAmerica

On Saturday, RHONY’s, Carole Radziwill joined Match’s Chief Scientific Advisor, Dr. Helen Fisher for a flirty and fabulous #SinglesinAmerica Forum at The Rickey, located inside the NYC Midtown Dream hotel. Read more…

Match Presents the 6th Annual Singles in America Study

It’s Finally Here! Read more…

Singles in America: Personality Traits

Singles In America: Personality Traits

Singles in America: Checking Your Phone

Singles In America: Checking Your Phone

Singles In America: Love at First Sight

Singles In America: Love At First Sight

So Emojional… Why U.S. Singles Use Emojis

Written by Dr. Justin R. Garcia

If you had asked me a year ago what I thought of emoticons and emojis, I would have said they are fun and entertaining, but I probably wouldn’t have thought they could help our understanding of human behavior. But as more and more people of varying ages in my own social networks – family, friends, colleagues, dates – use emoticons and emojis, and as I finally learned when to employ the dancing ladies and monkey face, I’ve come to appreciate them as something more than funny little characters. And I’ve joined the growing number of behavioral scientists who believe that emoticons and emojis are part of a new form of nonverbal communication in an age of rapid mobile interaction that can help us understand human affect – the tendency and desire to have emotional expression and engagement with others.

In this year’s annual Singles in America study done with Match, we surveyed a nationally representative sample of over 5,600 U.S. singles aged 18 to 70+ years. We asked a host of questions about emoticon and emoji use among single men and women. Our findings confirm that these characters have infiltrated language in the U.S. and have become an important part of the way people express themselves — and even flirt.

When we asked U.S. singles why they use emojis, the top three reasons were:

PERSONALITY: They give my text messages more personality (49% men, 53% women)

EMOTION: It’s easier for me to express my feelings (37% men, 36% women)

CONVENIENCE: It’s faster and easier than writing a full message (21% men, 18% women)

Today, vast numbers of Americans are using emoticons and emojis to express their personalities, inner thoughts and feelings. But be warned: While 40% of singles use emoticons and emojis regularly, nearly 75% agree that using between 1-3 of them in a conversation with a potential date is appropriate… more than that and you might just text yourself out of the dating market.

We also asked which emojis singles regularly use to flirt with a date in order to better understand their role in people’s romantic lives.  The top three were:

Winky face (53% of singles)

Smiley face (38% of singles)

Kissy face (27% of singles)

And if you still doubt that emoticon and emoji users are emotionally expressive, you might be interested to know that 62% of regular emoji users who are single want to get married, compared to only 30% of non-emoji users. Moreover, single emoji users are more likely to want to find a romantic partner who is comfortable with communicating his or her wants and needs.

Emoji users are also much more likely to be actively dating, with some 52% of emoji-using singles having gone on at least one first date in 2014 (compared to 27% of singles who never use them). And emoji users were also more likely to have had sex, with 54% of emoji-using singles and 31% of non-emoji using singles reporting sexual activity in 2014. Further, when restricting ages to those in their 20s, 30s, or 40s, regular emoji users were much more likely than non-emoji users to report having sex at least once per month last year (45% of men and 40% of women vs. 26% of men and 20% of women, respectively).

Being emojional appears to be associated with a suite of dating-related activities not otherwise accounted for by gender or age alone. It appears that single emoji users are exercising modern technology to communicate and express emotions — and are, in fact, more socially engaged.  Those fun and entertaining characters are changing what we know about intimate communication, flirting, and how the evolved human brain makes use of the world around it.

To see more of our findings from this year’s annual Singles in America research study, check out

Dr. Justin R. Garcia is Assistant Professor of Gender Studies and Director of Education and Research Training at The Kinsey Institute at Indiana University. His research focuses on the evolutionary bases of human romantic and sexual behaviors, and the role of close relationships in health. He is co-author of Evolution and Human Sexual Behavior (Harvard University Press, 2013). Dr. Garcia is also Scientific Advisor to and one of the principal investigators for Singles in America.

Trending Topics February 6, 2015


Today’s Trending Topics is all about George Clooney and what we’ve uncovered about him in our 5th Annual Singles in America study. (Well, what we’ve uncovered about single men in general.) We’re calling it the “Clooney Effect.”

Like George Clooney, many men seek the “new woman” – someone who is smart, powerful and self-sufficient. 87% of single men would date a woman who makes ‘considerably more’ money and who is considerably better-educated and more intellectual than themselves; 86% seek a woman who is confident and self-assured, and 39% would also make a long-term commitment to a woman who is 10 or more years older.

This trend is sweeping the nation. Here are a few of our favorite “Clooney Effect” couples:

Natalie Portman and Benjamin Millepied

  • Portman was a semi-finalist in the Intel Science Talent Search competition in high school. She studied neuroscience and psychology at Harvard University and attended graduate school at The Hebrew University in Jerusalem. She’s fluent in Hebrew and has studied Japanese, Arabic, French, and German.

Elizabeth Banks and Max Handelman

  • Banks graduated magna cum laude from the University of Pennsylvania. She’s also a member of the Massachusetts Junior Classical League.

Kate Beckinsale and Len Wiseman

  • Beckinsale won the W.H. Smith Young Writerss Competition twice in her teens for short stories and poems. She also studied French and Russian literature at New College, Oxford. She’s fluent in French, Russian, and German. As if that’s not enough, she also has a reported IQ of 152.

Shakira and Gerard Piqué

  • Shakira is a UNICEF Goodwill Ambassador and a member of the President’s Advisory Commission on Educational Excellence for Hispanics. In addition to her native Spanish, she speaks English, French, Italian, Portuguese, Arabic and Catalan.

Claire Danes and Hugh Dancy

  • Danes studied psychology at Yale and attended the Dalton School, the New York City Lab School for Collaborative Studies, the Professional Performing Arts School, and the French-speaking Lycée Français de Los Angeles.

Singles in America: Navigating Digital Dating

Singles in America: Navigating Digital Dating

Match Presents The 5th Annual Singles in America Study

In its fifth year, Match’s Singles in America study examines the attitudes and behaviors of over 5,600 singles across the nation, of every ethnicity and religion, from 18-70+ in age, in order to get a full glimpse on how singles view love and relationships today. With the help of our friends at Research Now and super-smart people like Dr. Helen Fisher and Dr. Justin R. Garcia, we asked over 100 questions covering a multitude of topics ranging from love and technology to the effect that independent, educated women are having on single men. Ready to find out what singles really had to say? Click here for more info!

More on Singles in America 2014