Passion & Politics: Match Expands Profiles to Elevate the 2020 Conversation

March 03, 2020

Politics, like love, is far from black and white. And with today’s political landscape, singles are now more focused than ever on finding someone who shares their similar view of the world. In fact, we found that singles are 26% less likely to date across party lines than before the 2016 election.

With this in mind, we’ve rolled out two new profile updates designed to help singles better identify their political affiliation and highlight the issues that matter most to them. After all, 98% of singles want a partner who will talk politics (2019 Singles in America), so here’s how we’re helping to start the conversation: 

  • More labels to choose from: Members can now select from one of nine political view options for their profile, including six new choices not previously available. From “apolitical” or “independent” to “moderate” or “fiscally conservative, socially liberal,” singles are encouraged to pick the modern viewpoint they most identify with.
  • Issues that matter: A new open-ended question also allows members to share the specific political issues they’re most passionate about. After all, when singles look at someone’s top social issues rather than their party, they’re more likely to find common ground for fostering a romantic connection.Spoiler alert: one in three singles have been in love with someone with different views on social issues, and a whopping majority (73%) would do it again.

Ready to share your stance? Edit your profile to include the views and issues that speak to you.