Happy Dating Sunday!

Today, timing is everything. No, literally. At exactly 8:49 p.m. EST, Match is going to be smack in the middle of our busiest moment of 2017, and you should be right there with us. After all, it is “Dating Sunday”!

If you’re still unclear on what exactly Dating Sunday is, let us fill you in. Although it might sound like it, it’s definitely not the most popular Sunday of the year for going on dates. In fact, it’s quite the opposite. It’s the biggest Sunday of the year for logging into, signing up for, and starting connections via online dating!

With the holidays freshly over and the new year on the horizon, there’s an infectious energy in the air full of possibilities, hope, and excitement. So it makes sense that roughly a week into 2017, singles are pumping themselves up for putting themselves out there. They’re ready to take the plunge — to sign up, upload their pictures, write their profiles, and start the search for meaningful connection. So much so, that Match sees a 42% increase of new members today! And, between December 26 and February 14…

50 million messages are sent

5 million photos are uploaded

and 1 million dates happen!

That’s what’s so exciting about Dating Sunday — it’s just the beginning. So grab your phone, laptop, or tablet, get cozy, and join in the excitement. You won’t want to miss out — trust us!